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麥當勞
,無編輯摘要
== 影片介紹 ==
<center>'''雞塊'''<br><img src="https://cdn2.ettoday.net/images/225/d225235.jpg" width="250"></center><small>[https://www.ettoday.net/news/20131005/278655.htm 圖片來自ettoday]</small>
<center>'''麥當勞(產品)'''<br><img src="https://img.ltn.com.tw/Upload/business/page/800/2016/11/09/55.jpg" width="250"></center><small>[https://ec.ltn.com.tw/article/paper/1050028 圖片來自自由時報]</small>
<center>'''麥香魚'''<br><img src="https://uc.udn.com.tw/photo/2019/12/05/99/7154821.png" width="250"></center><small>[https://udn.com/news/story/7934/4207248 圖片來自聯合新聞網]</small>
{{#evu: https://www.youtube.com/watch?v=CIYzW1gCB6g }}
== 公司概况 ==
麥當勞的「M」字以象徵明亮、活潑、希望的黃色作顏色，可說是家喻戶曉。行銷心理專家路易斯·契斯金 (Louis Cheskin)，他認為這對「金拱門」({{lang|en|Golden Arches}})可以引起消費者「母親雙乳」的潛意識聯想。<ref>{{cite web|url=http://www.bbc.co.uk/worldservice/specials/1616_fastfood/page6.shtml|title=Attracting the Customers|publisher=英國廣播公司|quote=The M stands for McDonald’s, but the rounded m represents mummy’s mammaries, acccording the design consultant and psychologist Louis Cheskin. In the 1960's McDonald's was prepared to abandon this logo, but Cheskin successfully urged the company to maintain this branding with its Freudian symbolism of a pair of nourishing breasts. |language=en}}</ref>
== 參考文獻 ==
{{Reflist}}
== 備註 ==
10929576 王怡喬
[[Category:夜行銷112孝]]
[[Category:直播實務]]